About Us

To be a world-class leader in food innovation and functional superfoods,
rooted in Thailand but recognized globally.

Value Sourcing Company (VSC)

Founded with the vision of creating value through food innovation, Value Sourcing Company (VSC) has evolved from an SME into a leading platform connecting agriculture, product development, and sustainability. Our journey reflects continuous innovation, strong partnerships, and a commitment to ESG principles.

What we value

Value Creation

Innovating to create value for both the organization and society.

Agility

Working with speed, efficiency, and adaptability to deliver results.

Learning

Continuously improving and embracing lifelong learning.

Unity

Building strong internal collaboration and synergy with partners.

Empathy

Understanding consumer needs and creating solutions that improve quality of life.

Sustainability

Operating responsibly to achieve long-term environmental and social impact.

Mission

Create innovative and sustainable food solutions that generate value across the supply chain.

Vision

To be a world-class leader in food innovation and functional superfoods, rooted in Thailand but recognized globally.

Our Roadmap & Milestones

2009–2014

Expanded into modern trade with ready-to-eat meals.

2017–2019

Entered 7-Eleven nationwide; introduced Baked Spinach with Cheese; received 7 Innovation Awards.

2021

Opened a GHP & HACCP-certified factory.

2022–2023

Expanded SKUs, rebranded with pulp tray packaging (–90% plastic).

2024

Achieved 373 MB sales in 7-Eleven; launched Happy Harvest regenerative farming project and Thai Amaranth platform.

2027 (Vision)

THB 1 Billion revenue + IPO as a regional leader in sustainable food innovation.

Our Creators

Chief Executive Officer

Chana Vasuvat

Chief of Staff

Saichon Vasuvat

Chief Product Officer

Sumon Khoosuwan

Head of Food Innovation

Salisa Vasuvat

Chief Financial Officer

Arichapat Jirapasit

Chief Data and Ecosystem Officer

Nopparsit Chotivanich

Chief of Business Development

Lynn P. Sucharitakul

Chief Brand and Marketing Officer

Wareerat Ruj-ularn

Head of Business Synergy

Thanaruk Phuengthammasakul

Synergy Creation

We believe growth comes not from isolated efforts but from creating synergies across agriculture, innovation, and retail. Our ecosystem connects multiple stakeholders — farmers, manufacturers, research institutes, packaging innovators, and retailers — into a unified value chain that continuously generates new opportunities.

How we create synergy

Harvest to Innovation

Our Happy Harvest program grows Thai Amaranth and spinach sustainably. The crops feed into Reo’s Deli ready-to-eat meals and Thai Amaranth superfood products. Surplus is upcycled into soil conditioners or new product formats, ensuring a zero-waste system.

Cross-BU Innovation Loop

Consumer insights from Reo’s Deli in 7-Eleven drive new product concepts. R&D transforms these into functional formats validated in global markets. Happy Harvest adapts farming to match demand, creating a continuous cycle of innovation.

Partner Ecosystem

Retail partners like CP ALL, and Makro provide market scale. SCGP and FEST co-develop sustainable pulp packaging, while collaborating with Kasetsart University on seed research and Thai food research institutions for nutrient validation. Co-branding with Tao Kae Noi, Anchor, and others expands Thai Amaranth into new industries.

Shared ESG Commitment

Every partner benefits from and contributes to our ESG vision. Farmers gain secure income, retailers strengthen sustainability credentials, and consumers enjoy healthier choices. Together, we build a transparent, traceable, and responsible supply chain.

Why It Matters

This synergy creation makes VSC more than just a food company. It positions us as a platform for co-creation, where every collaboration — from farm trials to retail launches — compounds into sustainable growth.

For partners, this means joining not just a supplier, but an ecosystem designed to innovate, scale, and succeed together.

Our ESG Model

At VSC, ESG is not a side initiative but the foundation of how we operate. We integrate Environmental Care, Social Responsibility, and Governance Integrity into every part of our value chain — from agriculture to product innovation and retail partnerships.

Environmental Care

We focus on regenerative farming, circular packaging, and zero-waste systems. Through Happy Harvest, Thai Amaranth is grown with lower water use, fast cycles, and soil enrichment practices. In packaging, we partner with SCGP and FEST to reduce plastic by 90% using plant-pulp trays that decompose in 60 days.

Social Responsibility

Our commitment to society starts with empowering Thai farmers. We provide contract farming, guaranteed prices, and skill training to secure their livelihoods while raising productivity. Beyond farming, our products deliver affordable, nutritious, and safe food choices that improve community health.

Governance Integrity

We ensure transparency and compliance across the supply chain. All operations follow GAP, GHP, HACCP, and Halal standards, with strict audits for food safety and traceability. We align with the UN Sustainable Development Goals (SDGs) to guarantee responsible, long-term growth.

Sustainable Materials & Pulp Tray Innovation

One of VSC’s key ESG achievements is the development of plant-based pulp trays in collaboration with SCGP and FEST. These trays replace traditional plastic packaging with a biodegradable, food-grade alternative that aligns with circular economy principles.

Made from eucalyptus pulp – a renewable material sourced responsibly.
90% reduction in plastic use compared to conventional trays.
Microwave-safe and food-grade, designed for modern retail convenience.
Biodegradable within 60 days, turning into compost and returning nutrients to the soil.
Easy separation design – film can be peeled off the pulp base for proper disposal.

This innovation has already been recognized with national and international design awards including DEmark 2025 and the Pentawards 2025 Shortlisted. More importantly, it demonstrates VSC’s ability to transform byproducts and sustainable materials into solutions that benefit both consumers and the environment.

R&D & Innovation

Our in-house R&D team combines food science, culinary creativity, and sustainability to develop products that meet evolving consumer needs while opening new market opportunities for our partners.

What We Do

Tastelab Innovation – Creating unique flavors and textures tailored to modern lifestyles, from indulgent Italian-inspired meals to functional plant-based beverages.
Functional Nutrition – Developing superfood-based ingredients (Thai Amaranth) rich in natural nutrients for health-conscious markets.
Sustainable Solutions – Co-developing eco-friendly packaging and zero-waste processes that align with ESG and global sustainability standards.
Market-Ready Prototyping – Turning concepts into scalable, retail-ready products with speed and precision.

Why Our R&D Stands Out

Our R&D team combines food science with culinary creativity to deliver both taste and functionality. Unlike conventional food labs, we integrate agriculture, processing, and product design into one continuous innovation cycle. This allows us to create award-winning solutions, from no-bake processes to superfood ingredients and sustainable packaging. Most importantly, we invite partners to co-create directly with our R&D team, turning ideas into scalable, market-ready products.

Let’s Innovate Together:

Whether you are a retailer, manufacturer, or food brand, our R&D is open for collaboration and co-creation. From idea to product launch, VSC provides the expertise, facilities, and market access to bring innovations to life.