Business Unit
In VSC, operates three synergized business units: Happy Harvest, a regenerative farming project developing Thai Amaranth with contract farmers. Thai Amaranth, a supergreen brand turning into powders, beverages, and functional ingredients for global wellness markets; and Reo’s Deli, Thailand’s leading ready-to-eat brand in 7-Eleven, known for its award-winning cheese bakes and sustainable packaging.
Happy Harvest
Happy Harvest is VSC’s regenerative agriculture project, dedicated to developing Thai Amaranth (ผักโขมไทย) as a sustainable superfood crop. Built on a contract farming model, the project secures farmer income, ensures supply chain stability, and supports Thailand’s agricultural competitiveness.
Key Highlights
- Regenerative farming: Fast-growing, drought-tolerant crops with up to 10 cycles per year.
- Farmer empowerment: Training, guaranteed pricing, and input support (seeds, soil conditioners, logistics).
- Output: Fresh spinach/amaranth for B2B supply, frozen products, and raw material for functional food processing.
- ESG Impact: Zero-waste farming, local community income stability, and reduced reliance on imports.
Opportunities for Partners
- B2B supply of traceable fresh or frozen amaranth.
- Collaboration on sustainable farming models.
- Export partnerships for premium Thai Amaranth.
Key Highlights
- Products:
- Supergreen Powder – For B2B ingredient supply (food, beverage, bakery).
- Future formats – Capsules, snacks, desserts, and functional blends.
- Nutritional edge: High in folate, protein, iron, calcium, polyphenols, squalene, and betalains.
- Market validation: Positive response from FOODEX Japan, THAIFEX, and regional buyers.
Opportunities for Partners
- Ingredient co-development with food & beverage brands.
- Private label Amaranth-based functional drinks/snacks.
- Global distribution partnerships for superfood markets.
Thai Amaranth
Thai Amaranth is VSC’s supergreen brand, transforming Thai Amaranth into functional ingredients and products for global wellness markets. It positions Thailand as a superfood hub, offering alternatives to imported matcha and other greens.
Reo’s Deli
Reo’s Deli is VSC’s ready-to-eat (RTE) food brand distributed in 7-Eleven nationwide, it combines Italian-inspired recipes with Thai consumer preferences.
Key Highlights
- Hero SKUs: Baked Spinach with Cheese, Mac & Cheese, and Lasagna (Rank A products in 7-Eleven).
- Innovation: Proprietary no-bake process, ensuring better taste, texture, and efficiency.
- Sustainability: First in 7-Eleven Thailand to use biodegradable pulp trays (–90% plastic).
- Recognition: Winner of 7 Innovation Awards, National Food Institute Award, and Pentawards 2025 Shortlisted for packaging.
- Scale: Over 9 million units sold annually, with consistent nationwide presence.
Opportunities for Partners
- Retail expansion in ASEAN.
- Co-branding with lifestyle and snack companies.
- Development of new RTE SKUs for local and international markets.
Let’s Innovate Together:
Whether you are a retailer, manufacturer, or food brand, our R&D is open for collaboration and co-creation. From idea to product launch, VSC provides the expertise, facilities, and market access to bring innovations to life.